The UFC is apparently kicking around the idea of "regional" champions as they begin penetrating more and more markets. I get what they're trying to do. Create more interest. Add more events per year. Hype up cards with more title fights. Introduce new fighters to the world. I can see both sides.
On the one hand, this strategy will garner interest within each country or region as a local fighter almost always brings out the masses. I also think that exploiting fight fan's patriotism is a much overlooked way to promote fights. (As evidence I give you the USA chant at every UFC event I've ever seen on U.S. soil.)
I also see the flip-side of this coin. Potentially watered down fight cards. Oversaturation of the market. Possibly confusion with WWE. (I give you the Intercontinental Champion which I still never completely understood.)
Again, I can see where the UFC is going. But if not handled properly the UFC brand could suffer. Quality over quantity.
-JJ
www.jjritonya.com
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